Social Media Marketing


Today we all know the relevance of social media as an effective tool for the business world. But you need to have the requisite expertise in the art of managing and making the best out of it. That’s where Hecate Strategy come in. We have a dedicated social media team with the proven track record of providing comprehensive services which will enhances the way clients and customers interact with their business. If used properly, social media can take your brands to newer and newer heights to the point that it can grow far beyond your company itself. And we have a professional team capable of formulating a solid strategy which will help you derive the maximum from your association with us.

It’s crucial for any firm intent on competing in its industry to make the best use of social media tools for engagement and marketing purposes. Our extensive experience in social media management means that we can work with you to formulate a suitable strategy which will take all of your requirements into account. We don’t deliver rigid strategies which are bound to fail. What we provide is workable social media strategy which involves you and you needs. This will make sure that your social media strategy is best suited for your brand and business.

First, we will help to formulate your objectives and the likely results we can derive from the judicious use of various social media tools. In the event of you becoming doubtful of the likely results from social media, we are at your disposal to advise you on the best pathway to take. Your customized social media strategy covers a wide gamut of platforms such as Twitter, Facebook, LinkedIn and many more. We undertake all the necessary steps for content creation, fan/follower build-up and growth, etc.


Mode of Operation

We guarantee that we provide a transparent service, which means there will be regular reports and updates on the progress of your campaigns, and the necessary steps needed to make results even better. You will always be kept in the loop about how social media is benefitting your business. At the core of our strategy is regular reporting and updating so that you will have an idea about your social media campaigns.

Alignment

Another important thing is the need to align your social media strategy with your other campaigns. We ensure that all your other marketing campaigns are aligned with the social media strategy. Be it attracting more customers, or increasing the number of followers and fans, or promoting products or events... Whatever be your strategy, our team will ensure that your social media strategy goes hand in hand with all your other marketing initiatives.

You may not have the time to manage all your social media accounts. This is where we can be of help to you.


Advantages

  • Brand Exposure WE help your firm broaden customer reach, drive visitor loyalty, increase brand exposure, and improve conversion rates. We help you enhance your brand visibility through social media
  • Improving Brand Perception By exploiting the power of social media, we carefully analyse the sentiments of your customers; gather opinions about your brand and formulate strategies that can influence the public perception of your brand
  • Measure We do thorough analysis of data, which help you make better business decisions and elicit customer reaction and sentiment which can support your marketing and customer service activities.

Facebook Management


Facebook users keep increasing in our country and there is no reason why you should not capitalize on this in order to advance your business interests.

We all know the effectiveness of Facebook. The social networking site can help you reach out to your target audience interested in your brand, and get connected with your customers. Utilized accurately, Facebook is a profitable promoting tool which can help develop your image and fabricate your business.

For your Facebook page to be a success, it should be managed proficiently and successfully. It is also essential to you keep your audience engaged. This is where we can help you. We will build and manage your Facebook account. If you have one already, we will manage and promote it. We take care of your organization’s image. Through your Facebook page, our social networking team helps you to connect and associate with clients, advance your business, and collect vast number of fans.

We comprehend the significance of a connecting with Facebook account, which is the reason we refresh your page with the most intriguing and enlightening posts for your clients. We will publicize your recent blog entries, link them towards your most recent press releases. In all respects, we ensure that your FB account remains engaged and popular.


How to go about it?


Content Creation

Our online networking group can deliver an assortment of posts which are tailor-made for your clients. We comprehend that individuals regularly utilize online networking to unwind themselves. We utilize the correct manner of speaking and language to ensure win their hearts. Furthermore, we ensure that your engaging posts are seen by the target audience.

Sharing and like

Sharing content on Facebook has a vital part to play in expanding brand awareness and getting your fans talking. Regardless of whether we are sharing your most recent blog entry or the most up and coming industry news, we can enable you to keep your clients educated and engaged. The Like button in Facebook is the best path for your clients to demonstrate their gratefulness for a post of your business, the reason why we strive to construct your preferences and set up an online group to get your clients discussing your image.

Manufacture Number of Fans

We comprehend the significance of your client base, which is the reason Hecate endeavour to enable you to aggregate huge quantities of fans to enable your business to develop. Above all, we get these fans to begin conversing with educational and convincing posts which connect with your clients.

Interface with Customers

By routinely observing and refreshing your profile, we can rapidly react to any clients who leave a remark, have an inquiry, or leave input.

Facebook PPC Management



Why utilize Facebook PPC Marketing

You know the importance of social media for your business. You also know the relevance of paid advertising. However, have you at any point contemplated blending the two?

Facebook has more than one billion users around the world, India boasts of 270 million users. It's a worldwide network which enables you to get connected to a more extensive gathering of people than any time in recent memory, enabling you to blend the advantages of social networking with those of paid search promotions.

While Facebook PPC isn't as intricate a stage as Google AdWords, it is as important to have the correct skills in launching a campaign. That is when our role assumes significance. Our expert team enables you to create a compelling “landing page strategy”, deliver great ad campaigns and ensure the success rates of these measures. of these.


How We Approach Facebook PPC

Facebook as of late reported that a normal post reached only 16% of users. Facebook PPC helps you expand this. These ad promotions accomplish higher navigate rates and are seen by a greater amount of your clients all day and all night, rather than being dwarfed by other contents.

Notwithstanding its numerous advantages, it is difficult to crack Facebook at first. Unlike Twitter, whatever you share in FB is seen only by those who are already followers. Facebook PPC advertising enables you to reach out to either followers as well as non-followers, or both, if you prefer.


Method of Operations

Focus on the Most Relevant Users

The good thing about Facebook PPC is that you can decide your target audience based on aspects such as relationship status, age, sexual orientation, interests etc. It is the best approach and helps you save a lot money as well.

Facebook PPC promoting is a new concept and its full potential is yet to be tapped. By enabling us to deal with your campaigns you can beat all your rivals and become a pioneer in your segment.

Advantage to your Other Marketing Efforts

Our paid search and social media segments work in tandem to come up with most compelling ad campaign that strike a chord with the target audience. Our aim is to reach out to new people, while striving to keep up the enthusiasm of the individuals who are already following you.

Utilizing Facebook PPC advertising can likewise be beneficial for your other marketing endeavors. So we put out the best team to give the best campaign possible. As always, we respect your association and there will be a committed account manager who will exclusively work for you.


How to go about it?


Content Creation

Our online networking group can deliver an assortment of posts which are tailor-made for your clients. We comprehend that individuals regularly utilize online networking to unwind themselves. We utilize the correct manner of speaking and language to ensure win their hearts. Furthermore, we ensure that your engaging posts are seen by the target audience.

Sharing and like

Sharing content on Facebook has a vital part to play in expanding brand awareness and getting your fans talking. Regardless of whether we are sharing your most recent blog entry or the most up and coming industry news, we can enable you to keep your clients educated and engaged. The Like button in Facebook is the best path for your clients to demonstrate their gratefulness for a post of your business, the reason why we strive to construct your preferences and set up an online group to get your clients discussing your image.

Manufacture Number of Fans

We comprehend the significance of your client base, which is the reason Hecate endeavour to enable you to aggregate huge quantities of fans to enable your business to develop. Above all, we get these fans to begin conversing with educational and convincing posts which connect with your clients.

Interface with Customers

By routinely observing and refreshing your profile, we can rapidly react to any clients who leave a remark, have an inquiry, or leave input.

Linkedin control


Majority are aware about the blessings of connecting with customers via social media systems; however there are numerous who aren’t as aware about what building an effective presence on LinkedIn ought to do for his or her enterprise. LinkedIn is the most important professional network across the world, and is the ideal way to reach out to different target groups for your enterprise, to entice new talent and to build brand consciousness online. Our LinkedIn management service will help you in this regard, leaving you focus on other areas of your enterprise.

The use of our LinkedIn management provider will suggest that your business enterprise reviews upgrades in recognition of brand and credibility, and the direct expert targeting of LinkedIn means that those who are aware of your enterprise can be the ones who matter the most. We are able to sell and market your logo throughout the website online, and this will lead to an advanced focus amongst others on your area, clients and customers and fresh talent that can be beneficial to all regions of your enterprise. Via building LinkedIn connections, we will help you get sufficient visibility via other corporations in addition to different professionals for your industry.

Perhaps you are not making the best use of LinkedIn now, or you lack the kind of time and resources to dedicate for this social media platform. By making use of our LinkedIn management professional service, you can ensure that your online presence is constantly optimised.

We are able to assist you to construct connections through becoming a member of businesses, handling day by day posts, advertising and lengthening your reach via your personal devoted LinkedIn page. As the most complete collection of professionals in the international, our LinkedIn management team can assist your commercial enterprise to succeed.


Our Mode of Operation


Heighten Visibility

For organizations seeking to get noticed in their enterprise, visibility is a key benefit, and our LinkedIn management service will help your organization profile acquire the deserving attention it merits. More visibility means more business and you will find that the clients you most need to connect with are more and more coming to you. As LinkedIn is so widely utilized by professionals from across the spectrum, it’s the suitable platform to show off your commercial enterprise, and we can provide a profile that showcases your expertise.

Build Connections

Certainly one of LinkedIn’s maximum beneficial tools is the capability to network through connection-building and becoming a member of professional groups. It is an ultimate platform to connect with more professionals from your own domain. Our LinkedIn management service enables you to enhance professional connections and doubtlessly increasing your business. We are able to maintain your online presence and utilize in such a way that produces outcomes.

Posts & content

LinkedIn is very ideal for posting content that can be visible to your peer groups and customers. We are capable of producing this content material earlier and then marketing it across social media platforms like LinkedIn. Imagine you require posts on industry news or regular updates on happenings inside your business enterprise itself, we are capable of producing and then make it visible to a larger audience.

Twitter Marketing


Twitter is a great marketing tool these days. The micro-blogging site, with its ever-growing users, offers a great way to reach out to thousands of potential customers. These days one cannot wish away the potential of social media in business. And Twitter is an effective medium. You need to maintain it well, with exciting and fresh content, which is important in ensuring that you get an edge over your competitors.

We have a dedicated social media team who can understand the importance of Twitter in your business. On the one hand Twitter offers a great platform for connecting with your customers. And it also is an effective means to show a personal approach to your followers. Twitter will make it possible for you to connect with people who are interested in your company or your offering. It provides you the chance to improve your brand visibility and connect with potential customers.

We have a dedicated social media team capable of helping you build a great community on Twitter by following all the stakeholders who are most suitable for your business. The team can also create content which will guarantee solid engagement from your followers. We understand the importance of high-quality content which will spur your followers to talk about it. For this to happen we invest dedicate ourselves in selecting the perfect content for your business to share with your target audience. Another team works on other aspects of your campaign to ensure the maximum impact.

Our team can create apt content to generate interest and connect with your target audience. Your campaign thus can gain immense strength.


Our Mode of operation


Create Content

Our social media team conducts research on your industry and the latest happenings to ensure that your Twitter feed remains current and engaging. Be it sharing compelling stories or creating interesting content, we will make sure that your Twitter feed gets people talking.

Our team understands the kind of posts which get people talking, sharing, and engaging. We use this knowledge to boost your Twitter profile. Twitter, with millions of users online, is the best way to connect with customers, create a new audience, and create interest in your brand.

Retweeting & Responding

Retweeting is the best method which can make your business visible to customers. You may be retweeting someone else’s post or creating engaging share-worthy content. By retweeting and quickly responding to posts we can build and sustain user engagement.

Building Followers

Our social media experts can help you increase your Twitter followers to ensure that you are reaching out to the most potential customers. We know very well that Twitter is the powerful tool in helping your business grow. This is the the reason why our team strive hard to make sure that your followers keep on growing.

Instagram Management


It is estimated that majority (almost 90%) of data transmitted to the brain is visual. And it is processed 60,000 instances faster. So if you want to reach out to your target audience in an effective way, Instagram is the way to go.

When Facebook showed interest on Instagram, it showed that the photo-sharing website was a force to reckon with. Ever since it was founded in 2010, Instagram has a phenomenal growth; by 2014-end, it had a staggering 300 million active monthly users. This means that if you don’t make the best use of this medium, you will be a loser.

If you have something to offer in visual format, Instagram is the best option. If you are creative, the photo-and-video sharing app offers plenty of scope and potential. It is the best way to cater to a younger audience: the average Instagram user is between the 15-35 age group.

It is a fact that there are so many other picture-based social networks, but Instagram is special because of the extreme beauty and quality of the images. You should think of using filters to bring out the aesthetic beauty of the pictures.

Already a fast-growing network, Instagram increased its brand value and significance by positioning itself as a marketing tool after it was acquired by Facebook in 2012. If you are present on Instagram it will help your Facebook visibility, same how Google Plus content boosts your SERPs.


Mode of operation


Make content

Instagram being a photo-sharing platform we need to understand the importance of appearances. Our design and social teams work together to ensure that your brand shares original and stunning images.

The common mistake people do is that they just think about the images only. The thing is that you have to ensure that you do display the exact product information, URLs, and hashtags.

Build followers

People have a tendency to be followed by brands they like. And you can cash in on this tendency by making the best use of Instagram and building a large and committed fan following.

Our social team can ensure the most potential and relevant users for your brand.

Heighten visibility

No matter which network you deploy, social media has the power to dramatically enhance your overall image and exposure. Given the fact that Instagram has a growing user base, you need to stand out from the rest in order to get the best out of this photo-sharing platform. This is where we come in with our expertise and experience in Instagram management. We know what to post, when to post and how to post.

Create brand advocates

Social media can augment your exposure before the public who are your potential customers. Platforms like Instagram are effective in endorsing your brands as well as products. So you should make sure that you make the best use of this photo-sharing app in order to enhance your brand visibility.

Google Plus Marketing


You have to build an online community of clients and customers in order to develop your business. We have the best Google+ management service which can help you enhance your brand value.

It’s necessary for firms to be in touch with their customers as people, and social media platforms like Google+ make it easier for them. Effectual management of an internet presence takes a lot of time and effort. However, our Google+ management service permits you to target alternative elements of your business while not neglecting all of the advantages social media can give you.

With Facebook and Twitter obtaining all the thrill, you might have overlooked platforms like Google+ to boost your social media presence. However we want to inform you that Google+ is simply as helpful a tool as these alternative social media platforms. It comprises of a spread of Google functions together with Google Hangouts (for teleconference), Gmail (for email), drive (for file storage) and voice (for calling).

Additionally, our Google+ management service also will permit you to attach with much more existing and potential customers.

Because we have extensive knowledge and experience with what works online and what doesn’t, you can trust us to make your business’ presence the best it can be with Google+. We can use our social media management service to increase brand awareness and better your existing customer base by way of captivating posts, effectively marketing and social networking with customers and clients. The advantages of this need not be repeated. We use Google+ in an effective manner to get ahead of your competitors.


The mode of operation


Posting

Google+ is different from other with its “stream layout”. Our social media team can ensure that all the important stakeholders receive targeted and effective posts from your business. Google+ differs from many platforms with its ‘stream’ layout, and our social media team will ensure that everyone who matters will be confronted with effective and targeted posts from your business. This augments awareness of your firm. And we are adept at the art of writing creative and engaging posts. The engaging way will make sure that you will stand out from the rest. Our Google+ management service ensures that your content is seen and talked about.

Engage & Link Back

Don’t consider Google+ as just simply social media platform, for, it is altogether a brand new medium. Since we are adept at using a various tools to better your online presence, we can create more engaging posts and connect with more people. We can use Google+ functions to connect your website with effective content. This can have a great effect, as the intention is to connect your brand with your business and vice versa.

Manage Circles

Google+ makes use of ‘circles’ to organise your social groups online. Our expert social media team is capable of managing these circles with the intention of engaging with the important people. Circles are really beneficial for organising your social experience, and it is this is feature in Google+ we make the most. You can create circles for clients and other professionals in your industry. What we do is that we will customise and manage the groups so that your brand will get noticed by all of concerned people.

Share Content

Our social media team can share your content and relate news stories back to your firm’s expertise. We constantly monitor industry news and related announcements and deliver the same to your customers as and when they happen. This means that your customers will keep coming back to you to know about related news and your products and services. This will help build trust around your brand.

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