PPC Management


Pay Per Click


The Benefits of our PPC Audit

Despite its many advantages, Google AdWords is an unquestionably a complex tool. All the decisions you make will have an impact on the performance of your campaign and your bottom line. This brings us to the need to ensure that your account remains structured.

What you need to know is that your PPC campaign will not perform as well as it was planned if you don’t have a PPC audit. A complete PPC account audit is essential for bringing to the fore arious facets of your campaign which need attention; this will let you to do away with any performance issues. An audit is essential for you to gauge how your ad has been received by your customers. This is important to understand how far your entire paid search campaign has progressed.

Our Approach to PPC Audits

With Hecate Strategy, you can benefit from professional advice from leading pay-per-click specialists in the country. All of the work carried out by our Google AdWords Qualified professionals is balanced and fully independent. The recommendations that you get after the review form the bedrock of a strong campaign.

Whether you want a PPC audit because of problems with your existing account or as a second option before your new account becomes active, an audit is the first step to maximise your ROI.

Mode of Operations

What do our PPC Audits Cover?

  • Investigate keyword choices - Our Google AdWords Qualified Professionals will examine how profitable and relevant your keywords are. This is done by examining and analysing the campaigns of your competitors and suggesting alternatives wherever necessary.
  • Analyse ad content - Ad copy has a great role to play in your click-through rates. So we examine the quality of your ad text to improve it. Attention-grabbing headings and strong calls to action are vital for luring customers to your landing pages.
  • Look into landing pages that may be underperforming - Strong landing pages are crucial in improving your conversions rate, so we keep on analysing the quality of these and come up with areas for betterment. They include the the quantity and quality of the content on the pages, quality of your images, and the relevance to the ads.
  • Look at your bidding - Our expert team also takes a look at your bidding structure, ensuring that your paid search account is as cost-effective as possible.

Google Adwords Management



Our Approach to Google AdWords Management

Google continues to enjoy the position of the top search engine in the world. And its online advertising programme, based on auction, is the best means to reach out to your target audience when they do search websites or keywords which are related to your business.

You need to have the necessary experience to make the best use of this facility. We have the best Google AdWords professionals who are experienced in coming up with great paid search campaigns for our valued clients from various segments.

At Hecate, we have specialised account managers who can take care of your needs and requirements. The manager will be able to structure your campaigns as per your needs.

Successful Google AdWords Techniques

We take up your campaign with the single aim of increasing your return on investment.


How to do this?

We can make the best use of various features on offer. Google AdWords keeps on coming up with novel features, especially in the recent past, which make it possible for our exert team to make the best use of the feature and follow the practice.

Google AdWords marketing can be complemented with other channels of marketing (online as well as offline). This gives you more edge because our bunch of paid search specialists work in tandem with other departments to endure that their works complement your other services.

We ensure the better performance of your Google AdWords account every month. Through techniques like text ad split testing and adjusting your CPCs regularly, we ensure that your ads appear in the most profitable places.


Mode of Operations


Research

At first, we do the basic research for potential keywords, by making use of competitor’s analysis and industry insights to choose the potential search terms before. We confirm the search terms first with you.

Account Structure

After wide-ranging researches and many deliberations with the client we will start ascertaining daily budgets for clicks. We start arranging campaign settings like ad scheduling and location targeting before we create appropriate text ads for each segment. It is at this point that we start putting the apt ad extensions.

Remarketing Campaigns

In a nutshell, remarketing means the act of targeting those users who have already visited your website. In order to do this, you need to include remarketing script to your website, set up Google Display Remarketing campaigns, and configure Google Remarketing lists.

Google AdWords Display management



Our bunch of Google AdWords Certified Professionals can ensure that you reach out to your target audience among the millions of online users. Well, it is not an easy task to find the exact audience.

Hecate boast of dedicated teams with unparalleled skills in the field. They can create different kinds of ads for your businesses aimed at targeting your potential customers. Such adverts, placed on related websites, can reach a wider global audience. Your business will derive a lot from this placement of ads.

Our Google AdWords Certified Professionals ensure that your ads keep appearing along with the most relevant content. This is to ensure maximise conversion rates and help you connect with your target audience in an effective manner. Ads put on the Google Display Network are disseminated throughout tens of thousands of websites. Our expert team, equipped with the requisite knowhow and expertise, makes sure that your ads perform well.

Google AdWords are considered a bit complex. But don’t worry on this. We have a dedicated and professionally qualified team who have enough domain expertise and knowledge to take your ads to newer heights. We create best quality ad copies, target your ads in a proper manner, and optimise display campaigns to increase returns and reach maximum customers.

We can use Google Adwords marketing in tandem with other departments so that our marketing initiatives will get the desired results.


What makes us special?


Research

We do extensive research on possible keywords, evaluate competitors, and use domain knowledge to formulate a campaign which will be ideal for your business and ensure that your ads are targeted at your customers.

Monitor & Report

We boast ourselves in the fact that we are transparent. We keep you posted on the ups and downs of your campaigning. We have a full-time account manager for Google AdWords Certified Professional who will keep you informed on all developments with regard to your campaigns. Another thing is the regular reports that we keep dishing out, which can help you keep track of the success of your campaigns.

Remarketing Campaigns

It is important to target your ads to those customers who have visited your website. This will help you increase clicks through rates and RoI. We are capable of setting up Google Display remarketing campaigns in order to target those interested in your product or service.


Mode of Operations


Research

At first, we do the basic research for potential keywords, by making use of competitor’s analysis and industry insights to choose the potential search terms before. We confirm the search terms first with you.

Account Structure

After wide-ranging researches and many deliberations with the client we will start ascertaining daily budgets for clicks. We start arranging campaign settings like ad scheduling and location targeting before we create appropriate text ads for each segment. It is at this point that we start putting the apt ad extensions.

Remarketing Campaigns

In a nutshell, remarketing means the act of targeting those users who have already visited your website. In order to do this, you need to include remarketing script to your website, set up Google Display Remarketing campaigns, and configure Google Remarketing lists.

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