What is affiliate marketing? To make it easy to understand, affiliate marke
What is affiliate marketing? To make it easy to understand, affiliate markeRead More
We live in an era when technology dominates the everyday conduct of human life. However, there is a limit to what technology can do in the human behaviour. A product becomes a brand only when it is able to communicate with the end customer in effectively. The stories that the brand tells and the inspiration it transmits make all the difference. It is like the age-old technique of granny’s fairy-tale stories that engage a kid. Just as a child is captivated by such stories, an effective brand story can play an important role in engaging the targeted audience. The only difference is the platform: digital. Yes, you must tell your brand story in a magically convincing way.SERVICEs CONTACt
A sufficiently advanced strategy is a powerful tool in the hands of a marketer. Just like how a magician makes a deft use of his magic wand. This is the prime idea that drives us. And the name Hecate – the Greek goddess of Magic. However, we are not magicians to create wonders that make people believe in illusions. We are magicians in transforming the brand in lightning speed and presenting it before the right stakeholders that eventually leaves a smile on your face. We are brand magicians who can help you lift from the troubled waters with our set of magic wands and ensures a smooth sail. So what is the magic formula we have? Making you familiar among the right stakeholders is the magic wand that does the magic for your brand. Remember familiarity is a magician that is cruel to beauty but kind to ugliness.
The PESO model takes the four media types—paid, earned, shared and owned—and merges them together.
Paid media would evoke the image of print ads. On the contrary, paid media has a different meaning in PR scheme of things. On the contrary, paid media in a PR programme is social media advertising, email marketing and sponsored content.
Earned media means what we call media relations or publicity. It is all about getting your name printed in a newspaper or trade magazine or appearing on the night-time news either to comment on the budget or talk about your product.
Shared media means social media. And it is shaping itself as one of the leading and fastest communication tools. It’s evolving very fast, and is going beyond customer service or marketing. Time is not far when companies will start using social media as a vehicle of communications, both internally and externally.
Owned media is also called content, which you own. It involves company-generated content, articles in your websites, blogs, etc. You have total control over the messaging and you can tell the story in whichever way you want it to be told.
Trust is the cornerstone of human life. When it comes to content marketing and public relations, trust plays a crucial role.