We live in an era when technology dominates the everyday conduct of human life. However, there is a limit to what technology can do in the human behaviour. A product becomes a brand only when it is able to communicate with the end customer in effectively. The stories that the brand tells and the inspiration it transmits make all the difference. It is like the age-old technique of granny’s fairy-tale stories that engage a kid. Just as a child is captivated by such stories, an effective brand story can play an important role in engaging the targeted audience. The only difference is the platform: digital. Yes, you must tell your brand story in a magically convincing way.

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About Us

A sufficiently advanced strategy is a powerful tool in the hands of a marketer. Just like how a magician makes a deft use of his magic wand. This is the prime idea that drives us. And the name Hecate – the Greek goddess of Magic. However, we are not magicians to create wonders that make people believe in illusions. We are magicians in transforming the brand in lightning speed and presenting it before the right stakeholders that eventually leaves a smile on your face. We are brand magicians who can help you lift from the troubled waters with our set of magic wands and ensures a smooth sail. So what is the magic formula we have? Making you familiar among the right stakeholders is the magic wand that does the magic for your brand. Remember familiarity is a magician that is cruel to beauty but kind to ugliness.

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PESO MODELS

The PESO model takes the four media types—paid, earned, shared and owned—and merges them together.

Paid Media

Paid media would evoke the image of print ads. On the contrary, paid media has a different meaning in PR scheme of things. On the contrary, paid media in a PR programme is social media advertising, email marketing and sponsored content.




Earned Media

Earned media means what we call media relations or publicity. It is all about getting your name printed in a newspaper or trade magazine or appearing on the night-time news either to comment on the budget or talk about your product.




Shared media

Shared media means social media. And it is shaping itself as one of the leading and fastest communication tools. It’s evolving very fast, and is going beyond customer service or marketing. Time is not far when companies will start using social media as a vehicle of communications, both internally and externally.

Owned media

Owned media is also called content, which you own. It involves company-generated content, articles in your websites, blogs, etc. You have total control over the messaging and you can tell the story in whichever way you want it to be told.



OUR TEAM

ANOOP RAGHAV

A journalist-turned-strategist, Anoop Raghav has metamorphosed from being a hardcore journalist ....

RAHUL SB

An MBA graduate, Rahul has started his entrepreneur journey way back in 2007. During the last one decade, ....

NIDHIN NAMBOOTHIRI

Nidhin Namboothiri is the powerhouse behind all our successful Android projects. A maverick with an innovative mind...

RESHMA CHANDRAN

A very known name in the Kerala media industry a decade ago, Reshma is now settled in Canada. .....

RESHMA RAJEEVAN

Reshma has been a successful healthcare professional with more than a decade’s experience. ....

SAJ FELIXX

A technical and creative professional with over two decades of experience gained from developing and executing ....

B. F. FIROS

A journalist and prolific writer with
17 years of experience, having worked
with leading media organisations ....

SHILPA VP

Shilpa has completed her BTech from Tamil Nadu and worked with an Australian firm before joining the SEO team .....

Trust is the cornerstone of human life. When it comes to content marketing and public relations, trust plays a crucial role.

Get in Touch

Corporate office
Office No 22,Swaralata apt,
Gokhale road,
Naupada,Thane West,
Mumbai Pin - 400602
Canada
2041884, davenport road
Toronto M6N4Y2
CANADA
Contact - 647 325 5775
Africa
Shalom House
St. Vincet Comboni Road,
Off Ngong Road,
Nairobi, Kenya
+254 788 870 281
Calicut
2nd Floor, Eroth Centre,
Calicut,Kerala
India, Pin - 673001
+91 9322777145  
info@hecatestrategy.com

CONTACT WITH US