In the social media realm, it's really difficult to work from the scratch to rebuild the trust you have developed in the past few years when it comes to re branding your business. But at times, it becomes inevitable and enough care has to be taken while managing your social media accounts, ensuring a successful rebranding. Let us consider the most popular social media platforms: Twitter, Facebook, and LinkedIn.
If your company has more than 200 likes, you need to follow a complicated procedure to change the page name on Facebook. Put your full efforts to plan it efficiently. Facebook takes at least two weeks to bring about the updated profile, so do it in accordance with the planned launch. It is necessary to change both the page name and username when rebranding on FB. If your page name request is denied in the least case, open a ticket through chat or e-mail for business support. Carefully to update all the links to your Facebook page as soon as your URLs are updated. This ensures no error messages are produced. Make sure you change the location pages, about us section, URLs and all other information reflecting the old name.
The challenge of updating twitter profile is to ensure whether the required name is available. Do not feel lost if the desired username is already taken. Try out some minor variations to hit the goal! Go for a Brand-location combination which can have a rapid reach. Twitter will not accept alteration requests from inactive accounts. For changing the Twitter handle, navigate to Settings and privacy.
A complete rebranding is not possible with Linkedin as it affects the profiles of former employees. Only admins can make minor alterations in the company name and related information. As of now, linked in does not support rebranding with auto updates or notification messages. The only option for a complete rebranding is to develop a brand new page for the company. Also, ensure no random employee has created a Linkedin company page which restricts your freedom. Add the corporate headquarters address to the location section initially, while you create the company page.
After rebranding, explain the new brand well to your customers and share the promotional content on social media. Think about paid promotions as well for a rapid reach. Be social and pay close attention to the discussions and feedbacks. Be open for a consistent improvement.
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