The conversion rate is about how frequently your site is used for an action by the customers, like clicking an ad, filling up a form, calling a phone number, or directly buying a product, depending on the nature of the product. I short, how frequently the customer a step closer to revenue.
Conversion rate=(conversions/visitors) x 100
Some proven and effective tips are discussed below to improve the conversion rate of your websites. Practice them every month to generate the best results.
1.Data-driven optimization of conversion rate
Derive all the relevant data about your website from a reliable tool like Google Analytics to implement an effective conversion rate optimization strategy. Identify the pages that are not performing well and optimize them.
2. Analyze the conversion funnel to perform effective optimization.
Regularly analyze the four components of a conversion funnel: Awareness, Interest, Conversion, and Conversion. Find out the changes which can engage your prospective customers, make them brand aware, and influence them to convert to leads. This may take some when compared to following your competitors success strategy, but guarantees the desired result, gradually.
3. Make your site trustworthy
Do the best to present your site trustworthy to customers. Maintain a transparency regarding the accuracy of information shared on the site. Make the process of conversion easy and simple, offer the money back guarantee, stick on to clear and easy to understand the contents, update the content regularly, bestow only sensible offers, use multiple buttons for the call to action, remove all the distractions, and feel the change. Make use of customer reviews, testimonials, and videos to build trust.
4. Go for a regular A/B testing
Test all the critical elements like the landing page, call to action, headlines, images used, social proofs, and anything else, but one at a time for a better understanding. Arrive at a conclusion on which element can convert better to build the specific success strategies.
5. Give an eye to competitors conversion strategies
Winners are always the models! Closely watch the conversion strategies of your competitor, but do not copy them as such. Optimize them for your prospective customers, and make use of them more effectively.
In addition to all these, give a proper focus on the effectiveness of pay per click campaigns, update the email campaigns, incentives, an improved user experience, and above all develop a unique, clear, and influencing value proposition. Make sure you clearly offer a comprehensive detailing of your business, products, and services on the website.
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