Market Research is an important aspect of a business strategy. It is the systematic effort to collect data about the targeted customers or companies. The search data can be utilized to a high extend to do an efficient Market Research for SEO. The basic idea behind is to know your prospects more, and market more effectively for better results.
*An extensive keyword research
Undoubtedly, the first step towards the process is an extensive keyword research. If your work is your passion have a brainstorming session with your teammates to explore the widest range of keywords. While developing the initial set of keywords, consider all the category of people using your products, like professionals, kids, housewives, etc. rather than focusing on a single, dominant group.
Make use of autosuggest web apps to extend the list
Some of the reliable and preferred apps include Google suggest, Ubersuggest, Keywordtool.io, etc.
Term Explorer is an excellent SEO based market research tool. Apart from expanding the list of keywords, it can fetch you the search volume, as well as competitiveness data. Have an understanding of the growing, steady, and decelerating brands to understand the trend.
* Plotting and visualizing the data
Plot the data obtained in an excel sheet and use some simple visualization techniques to have a better understanding of what the customers value about your product and services. This can help you to have clear knowledge on how to proceed even without a data history. From plotting and visualizing you can also organize your products and services for marketing as per the priority.
Analyzing the Market
As mentioned earlier cover all the categories of customers who are the prospects of your products and services. Plan specific campaigns for each category and also offer customized services to cover any left out groups.
Besides concentrating on the specific group of customers, enough care has to be given to target the customer group as a whole. Drill down tools can also help you a lot. Make use of the search data from a direct marketing perspective to drive in more revenue. Concentrate on the search results, analyze them well, and identify the correct directions for effective marketing.
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