SEO is the Search Engine Optimization in which you optimize your website for the search engines. This is done mainly with the keywords and building backlinks.
Responsive web design (RWD) is a website design which automatically adjusts itself to the best presentation when viewed on a laptop and a mobile phone. In short, web content has to flow seamlessly, both in laptops and smartphones. It ensures improved user experience and multiple clicks from various devices.
Responsive web design is just the initial step towards transforming your business to a trusted brand. It has to be followed by SEO and conversion optimization.
Integrate SEO with responsive web design
Check for on-page SEO to ensure good Search Engine rankings. Pay enough attention to the selected keywords, meta descriptions, content, and permalinks. Always seek advice from an experienced SEO professional while optimizing.
Maximum content clarity
Ensure a simple, yet clear content. think from a customer perspective to come up with a content that satisfies all their initial queries and gain the first impression. Create content for the different class of users. Stay away from an affinity for the major targeted group. Complement the responsive web design with a unique, fresh content, carved out of your own experience.
Stay in close connection with the social media
Do not underestimate the possibilities of social media marketing. Create interesting topics for discussion to gain additional engagement. Share the relevant links with an appealing image in Twitter and Google to gain more audience. Make the most advantage of positive customer reviews and settle the negative comments at the earliest. Closely observe what is happening, and act wisely to have a complete control in your hands.
Make use of analytics tools to understand the favorable time to share your post to obtain maximum views.
Focus on the web design elements
Some of the important points to be kept in mind are,
*Intelligent utilization of available space
* Design the contents as all the key info are placed at prominent spots
*Options for download
*Appropriate labeling of links
* Be selective with flash players and plugins( Smartphones might not ensure a seamless display)
Add on offline campaigns
Employ offline campaigns like
*Seasonal Gifts, etc.
Why leave out the least chance of a business when your customer is offline?
Well understand the competition and work hard through every door to explore the maximum chances of improving the ROI. Keep in mind a responsive design can certainly improve your Search Engine Ranking.
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