The Google Panda Update is one of the major updates of Google released around March 2013. It created a great impact on the web as a lot of websites recognized and unrecognized, lost their rankings. Any page or URL hit by the panda can affect the complete domain and recovery is not an easy task. The recovery time may vary from 6 months to 2 years. Let us investigate how Google Panda affects the website.
Content, content, and content
Most of the focus is towards a quality content. Only implement unique, informative, engaging, influencing, and most importantly, readable content in your website. Avoid duplicate content, spammy content, poor grammar, useless pages, too much of broken links, website not optimized or over optimized.
Do not work on temporary shortcuts, Panda refreshes frequently
Don't be smart to find out shortcuts to win Panda. If not this time, certainly you will be hit, the next time. Keep in mind it is a domain level penalty and work on on-page SEO which is very important.
* Panda has the absolute freedom to hit anyone
Panda can hit anyone. No one is excluded. All websites, irrespective of their niche and reach are affected by Google Panda. Be vigilant to keep up the quality and enrich your website with relevant keywords even when Panda is refreshed.
*Indexing too many pages
Indexing is very important, but indexing too many pages might have an adverse effect. Do not index the unwanted pages to avoid a negative effect.
*Content creation, again!
Stick on to quality content creation. Unique content properly optimized is imperative. Your content need not reflect a high standard, nor a low one. Follow a readable, clear, and informative pattern.
*Incorporate a spam detection system
User-generated websites hit by Panda have not recovered yet. Hence it is always advisable to have a close eye on the user-generated content on your websites. Spam detection systems can help you a lot for the same. Or go for a paid opportunity for the customers to post on the website, which is yet another effective solution.
No worries. Panda recovery is not an impossible task. But as always, prevention is better than cure. Panda recovery involves a long-term systematic effort. Sincere efforts are always paid. Google loves user-friendly websites.
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