Social networking has evolved into a wonderful platform for marketing, besides maintaining relationships. The global exposure with more than 700 million genuine users, Instagram can be used effectively to expand your followers. In comparison to other social media platforms, 80% of the Instagram users follow a brand!
1. Utilize the free Instagram tools
Business profiles on Instagram have access to a lot of tools like Analytic/Insights, which gives the users, access to impression and engagement data. Be clear on how the users interact with your website to improvise the content for better customer engagement.
Hashtag the newly posted photographs to reach the new users. Find and use the most appropriate hashtag that describes you, and try to combine it with one of the most searched relevant keywords on Instagram. Pay enough attention to use the right filters for you as well. Make use of the Geotags to explore the local prospects.
2. Post on time
Posting on the most favorable time is also very important. Iconosquare's optimization section can help you with the best times of the day and the best times of the week to post with respect to the history of customer engagement. Instagram Analytics for business accounts also help to gain a lot of ideas. Do not post often which may make your followers bored and unfollow you.
3. Interlink the social media posts
Interlink your social media posts that those who follow you on Facebook obviously follow you on Instagram.
4. Remodel the relevant contents on Instagram
Remodel contents from other relevant Instagram accounts to gain the audience. Be honest in your deed, do tag their profiles and mention them in the caption.
5. Be creative
Being creative in your posts can add an appealing appearance and keep you unique from a lot of cliche advertisements. Highlight your stories to communicate who you are and what you do. Select a unique theme, and go beyond the photos to videos, like teasers and trailers.
6. Hire influencers
It is a fact that people tend to trust a common man, than a celebrity. Explore the scopes of influencer marketing. Be ready with the most appropriate and influencing reasons for "Why you?" Micro influencers play a great role in the decision making process of a prospective customer.
Just don't blindly follow any of the suggestions, but analyze step by step which of them suits your business the most. Do not waste time to implement the selected ones and get ready to see the change, soon.
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