What is Content Marketing? Content Marketing is the most trending marketing strategy that aims at developing and distributing relevant, informative, clean and consistent content to gain the attention and retain a clearly defined audience. The content marketing becomes effective when it drives profitable customer action.
Let us discuss the commonly accepted four international business models against two scales ( Business integration scale and function scale) for content marketing. Each of them sticks on to different investment strategies, discrete measurement goals, optimal team structures, and different roadmaps to evolve. Thus, you can have a better understanding of which model helps you to deliver a better content marketing strategy.
1. Content the player
In this business model,
*Content acts as the contributor to generating a deeper and broader demand.
*Virtual content teams
*Editorial strategies are in alignment with campaign oriented marketing
* Serves as the supporting element for comprehensive marketing campaigns
*When refined, it evolves into the performer model, the center of excellence model.
2. Content the performer
* Content is the center of excellence
*Develops valuable audience through owned media platforms
*Direct access with the audience to gear up marketing and communication objectives.
*Centre of excellence(COE) team takes the ownership of owned media platforms.
* COE team takes the responsibility of strategy development, management, content, and business value of the owned media platforms.
3. Content the processor
*Content marketing is used for enhancing the service
*Make use of an integrated and centralized content marketing strategy
*The company provides centralized governance, best practices, budget, and agency engagement services to all the practitioners.
*At a refined level, the strategic team implements the service to all the aspects of a corporate content including sales and marketing.
4. Content as platform
*Content marketing is considered as an integrated business.
* The team manages all perspectives of a media operation.
*The team has an autonomous operation
* The team shares valuable insights regarding the direct access to the prospective audience.
Leverage the various business models to find out the one that perfectly suits your business, and optimize them to gain the best results. The pairing of two or more models can also work wonders. Realize the bright future of content marketing and act accordingly at the earliest!
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