Due to the dynamic nature of E-commerce sites, regular SEO audits are necessary to ensure consistent performance. Focus on keeping the following factors right while performing an SEO audit.
1. Avoid duplicate contents
Stay focused enough to avoid any kind of duplicate contents. Being an E-commerce site, there will be a lot of product descriptions. Do not opt for duplicate product descriptions at any case. Utilize robots.txt to avoid crawling of search engines to repetitive areas like a header and footer. Use efficient tools like deep crawl to detect website architecture. It can also identify duplicate content well and can rank pages according to priority.
2. Employ canonical tags
When employing canonical tags, Google ignores the duplicate parts of your pages rather than flagging the pages for content duplication. Better avoid important links on such pages.
3. Disavow the negative backlinks
Do a frequent auditing of your backlinks. When you disavow a negative backlink that points towards your site, Google will disregard the link when it crawls to your website.
4. Update the sitemaps
Use Screaming Frog SEO Spider to create extra efficient sitemaps that permit you to incorporate canonical pages, paginated pages, and PDFs. It can exclude URLs that return an error by its own. Use hreflang to let Google know the language requirement of the user, in case of an International business.
5. Schema markups and Google’s Data Highlighter Tool
Schema markups can project the user reviews in the Search Engine Results Page, ensuring a better traffic and conversion rates. Google’s Data Highlighter Tool is like a perfect guide to help you with organizing the pages, flagging the content, etc.
6. Easy navigation and loading speed
Check for an easy navigation and loading speed to ensure a better user experience. Adhere to a broad and shallow taxonomical structure which is easier to crawl, search, and recommend.
7. Meta descriptions
Craft the most appealing meta descriptions with relevant keywords as every prospect goes through the meta descriptions. make it crisp, clear, and appealing.
8. Do a comprehensive checking for errors
9. Keep an eye on social media
Realize the role of social media sites to promote your website. Keep a close eye on social media, be part of conversations, analyze the reviews, and settle the negative comments at the earliest.
Be clear with all the above-mentioned factors, though a lot more is to be discussed. Still, being perfect with the discussed can let you go through the auditing process.
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