Twitter is an underrated social platform when it comes to digital marketing. However, some stats reveal that there has been a recent shift in the behaviour of the users of Twitter who are now retweeting videos more than ever. Brands advertising on Twitter took the leap and started using more video related content to maximise their outreach. Online PR needs to be aware of these changes and be ready to hop on to the Twitter video bandwagon. Here are some interesting case studies of Brands striking the right cord on Twitter marketing.
So, personalisation, prizes, whatever is the route to social media marketing, is sure that you are doing something innovative and creative, that hasn’t been done before. Ever.
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