Undoubtedly, lead generation is the core factor of success in a business. Everyone is busy in building success strategies towards generating the leads. Most of them succeed in generating a large number of entries, but end up with very few conversion rates. Online contests are one of the widely accepted strategies for popularizing the brand and lead generation. Let us discuss some key points to be kept in mind while developing online contests.
1. Streamline the audience
In order to ensure more conversion rates, try to streamline the audience from the very beginning. Opt for target specific giveaways and prizes for the contest. If you are in the medical field, offer a free medical check-up, rather than a generalized give away like a smartphone or iPad.
2. Make everyone smile
It is simple psychology that no one wants to walk away empty-handed, upon participating in a contest. Make everyone feel special by introducing some limited time discounted sale. Enjoy an increased sale as you create "this is the best time to buy" situation.
3. Offer your service for free, for a very limited period
The option might not sound that good, but this has a magnetic force to attract quite a large number of prospective customers. Maintain the offer for a very short period of time with a plenty of publicity. Have a clear understanding of the absolutely new customer base. Plan other strategies for converting them into leads, seamlessly.
4. Well planned promotion strategies
Plan your promotion strategies well to include a maximum number of prospective customers. Ideally prompt the contestants to share the contest via email, as well as social media. Incorporate these referral processes during the SignUp, as you won't miss it out. Incentivize the sharing for better results.
Above all, keenly observe your prospects, understand their interests, and spot out the triggering points which has to be included in the online contests to ensure lead generation. Build up customer relations for more socialization. Be honest with your services, and get ready to witness the rapid increase in the rate of lead generation.
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