Readability is simply the ability to read a content. If readable, it is easy to understand. Unless your content is readable, how can an effective communication happen? How can the user take action upon your content? If not readable, probably the user leaves your page and opt for your competitor. All your efforts for the best ranking are in vain unless you focus for readability as well. Let us dive into some points to consider for a better readability.
Some common tips include avoiding long sentences and complicated words, good structuring of the content and a thorough check for spelling and grammar. Others are
1. Focus on your customer
Practice a customer-focused writing. Think about whether the content can satisfy customer queries and help him to take a decision. The piece of writing assures information, engagement, and education.
2. Check for readability and revise the content
Once the initial draft of your content is ready, make use of the readability checker tools like Flesch Reading Ease, Gunning Fog Index, CEFR, and SMOG Index. They provide a clear guidance to improve your text. Revise your writing to attain the desired readability score. Generally, a readability score of eighth grade is accepted to ensure the content is readable to a vast majority of the audience.
3. Stick on to shorter sentences and simple words
Make it a habit to use simpler words to create shorter sentences. Split up the longer sentences into two to enhance readability. Pertain the principle of one sentence for an idea. Always opt for the simpler words, like example, instead of illustration, options instead of alternatives, etc.
4. Avoid copy of buzzwords, geekspeak, jargon, and acronyms
Do not use buzzwords, geekspeak, jargon, and acronyms to make your content look intelligent and smarter. It doesn't account to readability.
5. Adequate use of passive voices and adverbs.
It always preferred to use the passive voice form of the sentences as well as adverbs adequately, without exceeding the limit. Overuse of adverbs may to a cluttering and confusion.
6. Set a pleasing tone for writing
Set a pleasing tone for your writing. Think from the reader’s perspective to better deliver a readable piece of writing. Don't be too formal nor too conversational. Let the readers feel comfortable with your content. Ensure a natural flow for that. In short, keep the content clear and simple.
7. Work on the feedbacks
Let as many pairs of eyes go through the content. Take the feedbacks, analyze, and work on it for improvement. Proofreading is a must!
Readability is as important as your website's Search Engine Rankings. Work hard to present your content in a clear and simple format. Let the readers completely understand the content and resonate accordingly!
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