Blogs are very influential and effective tools in your content marketing strategy, as they represent an individual opinion. Everyone has understood that content is the king and spends more time to build quality content. But still, you feel something is missing? You do not gain the desired conversion rates? Have you ever thought of optimizing your blogs? Optimizing your blogs for the Search Engines can lead to an increased audience and improved conversion rate. Here are some simple suggestions to improve your conversion rates through blogs.
1. Analyze your blog
Initially do a thorough analysis of your blog posts. Make use of the extra efficient Google analytics tool for a professional analysis. Also, compare the performance of your various blog posts.
2. Do an On page SEO
Perform an on-page SEO to your blogs. Find out the most searched keywords, employ the most searched keywords with less competition, Focus on a short, apt, and the catchy title with the primary keyword, use SEO friendly URLs, meta descriptions with the main focused keywords, and keyword dense contents.
3. Incorporate more call to action
Tightly target your popular, but underperforming blogs with a specific, and attractive call to action button. This can certainly improve conversions. Try to create a CTA on your top bar, end of blogs, end of conclusions. Employ slide in CTA that acts like a traditional pop-up without interfering the reader. Put enough efforts to make your CTA compelling!
4. Integrate a targetted lead magnet
Include an additional lead magnet which is closely related to your blog. Expand the volume of readers and hence improve the chances of conversion. Give a download option at the end or provide a link to other related posts.
5. Make it simple
Provide fewer options to facilitate the action from the user. Make things as simple and as clear as possible.
6. Make the most out of social media for generating leads
Utilize the possibilities of social media to its best in generating leads. Remember to come up with clear content and pitch to the targeted group in your writing. Go for engaging quizzes to build the conversation. Make use of the tweetable to manifold the social shares. Make sure the blogs and company websites are accessible to each other.
Do not simply post the blogs, just spend a few hours to optimize them and see the change in conversion rates.
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